Our Research Center

Since 1991, sAu is a community of people active in the most diverse contexts of the world of research (scientia) and business, associations, the world of work, institutions (usus), which deals with analysis, documentation, design and training in the field of Generative Communication strategies and systems.
The Research Center works on Research Areas particularly strategic for the design and development of initiatives with a strong political and social impact.
The Research Areas are experimentation fields where the world of scientia and usus cooperate.
In each Research Area sAu promotes a series of Projects.
For each Project, sAu realizes a specific “Officina”, a design and communication system based on the method of Generative Communication.
Our Research Areas
Each Research Area is powered by (and, in turn, feeds) numerous Projects that see
the active involvement of subjects operating within public and private,
institutional and entrepreneurial contexts.
Each Projects has its Officina
Each Project is realized through an integrated system which stimulates cooperation among different stakeholders in all the design phases:
from the conception, the development, to the management and the monitoring
(sAu Officine) of the obtained results until their communication
(sAu Quaderni, the journal of the Research Center).
Our Values, our History
The Values that Inspire the Research Center

The Research Center sees in the complexity of society an immense wealth of resources and recognizes in the fragmentation of knowledge and skills that characterize this particular historical moment the main obstacle to scientific, civic and social progress.

Our History, our Partners. Since 1991
Great projects need good travel companions.
The story below is dedicated to all those who have accompanied us so far.
Our Research Areas
Technologies to Enhance
the Human Touch
The Enhancement of Human Critical
and Creative Intelligence
Technologies (old and new ones), every form of
automation, mechanical and otherwise, must be
rethought and redesigned to respond, first of all,
to the inalienable values of our humanity

Only given the centrality of this human touch, both in the identification phase of needs – social, cultural, economic and political – and in the design and implementation of the related tools, the contribution of machines, and of every mechanism aimed to automation, can be considered fundamental and essential.

Health, Well-being
and Healthcare
The Active Role of the Patient for a
Healthy Society
We believe that the many, possible forms of participation in health choices, in the ways of offering and using social and health services
can not be sporadic events, but it must become
daily acts of citizenship

The Research Center has been working for years on medical-scientific communication and health services to encourage health literacy among all citizens and synergies between experts, institutions, health companies and third sector associations. It is overt, the need to define a new communication pact between all stakeholders who intend to cooperate for the realization of a new idea of ​​health and healthcare.

Agriculture and Rural Development
For a New Idea of Value
The concept of value, and its practical application
in all socio-economic, cultural and political sectors,
must be radically redefined
. It is no longer
sustainable, from any point of view, that it should be made to coincide – as is the case today in most cases –
with a definition based on purely economic and
financial parameters.

Our projects are based on a community building strategy aimed at rethinking and redefining the role and resources of the various subjects involved, with a strong focus on the network of stakeholders, in the belief that the working table must be radically rewritten.

Research and Third Sector

A new culture of research

We believe that it is more urgent than ever to defend the autonomy of the world of research (scientia), and its authority and credibility, redefining the relationship on the one hand with the values that inspire it, or would like to inspire it, and on the other with the complex world of daily living acts of citizens and citizens (usus).

It is necessary to rethink the places and tools of scientific research, as well as the profiles of researchers and organizations themselves, in an anthropological scenario that sees the entire planet transforming into a huge potentials laboratory.

The Third Sector Entities engaged in research activities can play an essential role in orienting public and private research institutions towards a different relationship with the world of use.

Culture and the
Knowledge Society
Knowledge as a Common Good

A society in which everyone can exercise the right to live his/her daily lives – at work, in family, in community – as a continuous research activity, in order to know, enrich and improve the quality lives on an individual and collective level.

Never as today is Socrates’ statement true: “Life without research is not worth living” (Apology).

Knowledge and culture are the most important renewable resources, whose mutuality is a necessary condition for a sustainable society.

Sustainability and
Climate Change
A common action to bring out
unexpressed resources
What we are experiencing is not a crisis due to
a lack of resources, but the inability to recognize
and value the infinite resources still
unexpressed that we can find with our creativity, with our intelligence
, because of the relationship between what we know and what we can do.

This situation is answered by supporting a communication that wants to recognize and enhance, in actions of daily sustainability, the infinite resources, currently ignored and humiliated, present in a complex society such as ours.

Our Research Projects
Technologies to Enhance the Human Touch
Technologies to Enhance the Human Touch
Surgical Robots
Documentation as a Tool for Community Building
Active Documentation Center and Archives of Barbiana
The 'scientia Atque usus' Model
The Oncological Listening Center as an Engine of Constant Innovation for the Regional Health System
Health, Well-being and Healthcare
Health, Well-being and Healthcare
The Value of the Tuscan Healthcare System
Sport that Generates Health
The Added Value of Involving Patients to Strengthen Access to Health Services
Master in Medical-Scientific and Health Services Communication
Master in Medical-Scientific and Health Services Communication
Master in Medical-Scientific and Health Services Communication
SUrveillance on Childhood and ADOlescent CANcer (SUCHADOCAN)
Who is Afraid of Childbirth
Agriculture and Rural Development
Agriculture and Rural Development
Generative Communication to Redefine the Value of Oil
From Farm to Table
Research and Third Sector
Research and Third Sector
Third Sector Research Centers: a Scenario to be Built
Culture and the Knowledge Society
Culture and the Knowledge Society
Migrant Children's Participation in Education and Healthcare (PRIN Project)
Research Centers that Redefine the Value of the Landscape
School of Landscape
Sustainability and Climate Change
Sustainability and Climate Change
The Sustainability of Knowledge
The Generative Communication Paradigm since 1991
The Generative Communication Paradigm, conceived by prof. Luca Toschi, by its inclusive and participatory nature, considers communication as common-action: a tool to develop community building strategies involving different actors from a given geographical area (citizens, associations,
companies, institutions, research institutions, etc.). We strongly believe that to communicate a service or a product,
it is necessary to create communities of interest, objectives, and values that cooperate for the development of the product/service itself.
A strictly promotional communication model cannot be effective. Innovation processes are based on a communication generating knowledge on the territory and having a transdisciplinary approach aimed at implementing a shared project.
sAu Ecosystem of Tools

scientia Atque usus is the place where many voices – different in terms of knowledge, skills, abilities, professionalism, social roles, but united by precise ethical choices – share and discuss a new culture of communication.
Our Ecosystem of Tools favor maximum collaboration and cooperation between the world of researchscientiaand the infinite social, economic, cultural activities – the world of usus.
For each project the Research Center implements tools for the conception, development, management and monitoring (sAu Officine), for the sharing of the results obtained (sAu Quaderni), for the content management and publishing (sAu Library).

It is a design and communication system, designed specifically to facilitate the conception, design, development, implementation and monitoring of the projects realized by sAu community.
It strengthens collaboration and cooperation between all stakeholders involved.

It is the newspaper of the Research Center, the periodical in which articles of various kinds deal with the issues that emerged from the activities developed within the projects.

It collects, communicates and makes available the documentation and knowledge that feeds the projects carried out by sAu community.
It is not a decontextualized archive of resources: each content of the Library is associated with one or more research areas and at least one project of the Research Center.

It is an administrative-managerial tool of sAu, directed by Luca Toschi and located at the technological pole called PIN.
It defines, in contract with partners, the consultancy projects it carries out and which allows the Community to participate in competitive calls at regional, national and international level.
About Us
Many disciplines, knowledge, experiences, competences converge in the projects of the Research Center: for this reason the activities involve researchers,
but also professionals, of different origins and very articulated scientific-professional backgrounds.
This allows the Research Center to offer its partners tools for analysis, design, development and communication monitoring capable of responding – immediately –
to the most specific and diversified needs.

Luca Toschi

Founder and President of the Research Center Scientia Atque usus

Director of Center for Generative Communication of University of Florence and of Lab Center for Generative Communication of PIN – University Center (Prato).

Full Professor of Sociology of Cultural and Communicative Processes, University of Florence.

Lisa Capitini

Co-founding member of the Research Center Scientia Atque usus

Ph.D. candidate in the program in Sustainable Management of Agricultural, Forestry and Food Resources at the Department of Agriculture, Food, Environment and Forestry of University of Florence.

Viola Davini

Co-founding member of the Research Center Scientia Atque usus and Association Secretary


Research fellow at Center for Generative Communication of University of Florence.

Alfonso Musci

Co-founding member of the Research Center Scientia Atque usus


Research fellow at Center for Generative Communication of University of Florence.

Eugenio Pandolfini
Co-founding member of the Research Center Scientia Atque usus and Association Treasurer


Researcher at Center for Generative Communication of University of Florence.

Ilaria Papini
Member of the Research Center Scientia Atque usus

Research assistant at Center for Generative Communication of University of Florence.

Marco Sbardella
Co-founding member of the Research Center Scientia Atque usus


Research fellow at Center for Generative Communication of University of Florence.

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