Viola Davini
Co-founding member and Association Secretary of scientia Atque usus Research Center
Ph.D.
Professional Profile
I believe in communication as common action—a shared space in which different interests can meet and find possible forms of mediation. In my work, I seek solutions that facilitate dialogue and collaborative group work, supporting design and planning processes through continuous monitoring of outcomes and addressing unforeseen events as opportunities to redefine priorities of action when necessary. I strongly believe in the value of cooperation between the scientific community and local stakeholders to promote research conceived as a common good, capable of generating social, cultural, and economic value, particularly in the fields of health, cultural heritage, and rural development.
I am a founding member of the scientia Atque usus Research Center for Generative Communication (ETS), where I serve as Executive Secretariat and coordinate external relations and public engagement activities at both national and international levels. I also collaborate as a consultant with the Generative Communication Lab of the PIN Foundation – University of Florence.
My work focuses on the design and implementation of Generative Communication strategies, and I am involved in community-based participatory research projects in collaboration with institutions, businesses, and Third Sector organizations, with particular attention to innovation and social impact.
I am co-editor of the volume Eva, Adam and the Tree of Knowledge. Gender Health as a Tool for Personalized Care (sAu Community series) and a member of the editorial staff of the journal Quaderni di sAu.
Since 2019, I have served as Academic Coordinator of the Master’s Programme in Medical and Scientific Communication and Health Services at the University of Florence. I am currently a Research Grant Holder at the Department of Legal Sciences for the project Mediation as a Common Good, carried out in collaboration with the sAu Research Center.
Viareggio Futura Project
Online Special Edition
Seminario internazionale
Medical-Scientific Communication
and Healthcare Services
Textual Heritage and Digital Humanities
communication for Nursery 4.0
Personal Details
Research and Teaching Appointments
- 2021/2022 – Adjunct Lecturer, Sociology (SPS/08), Master’s Degree Programme in Sport Sciences and Techniques and Preventive and Adaptive Physical Activities, Department of Experimental and Clinical Medicine, University of Florence
- 2021/2022 – Adjunct Lecturer, In-formation and Communication (3 ECTS – SPS/08), Master’s Programme in Medical and Scientific Communication and Health Services, Department of Political and Social Sciences, University of Florence
- 2020/2021 – Adjunct Lecturer, In-formation and Communication (3 ECTS – SPS/08), Master’s Programme in Medical and Scientific Communication and Health Services, Department of Political and Social Sciences, University of Florence
- 2019/2020 – Social Media Practices: tools for organization and workflow definition and Social Media Contents: characteristics of effective communication (18 and 20 March 2020), lectures within the course “New Skills for ICT”, Programme for the Improvement of Technical Institutes’ Educational Offer, Gobetti Volta Institute
- 2017/2018 – “Social Networks, Green Areas and Nursery Production: a Relationship Yet to Be Written”, course “Information and Communication for Nursery Production 4.0”, Order of Journalists of the Tuscany Region, Italian Nursery Growers Association, and Center for Generative Communication, Pistoia, 27 January 2018
- 2016/2017 – Lecture “Social Media Content” within the course Creative/Professional Writing. Strategies and Techniques of Digital Writing for the Web and Social Media, Center for Generative Communication, University of Florence
My Contribution to the Center’s Projects
- 2024 – ongoing – Viareggio Futura: action-research project awarded through a public call by the Municipality of Viareggio
- 2024 – ongoing – Mediation as a Common Good: in collaboration with the Department of Legal Sciences, University of Florence
- 2019 – ongoing – Master’s Programme in Medical and Scientific Communication and Health Services, in collaboration with the Department of Experimental and Clinical Medicine, University of Florence
- 2022–2023 – Nuovo EVO. The Value of Olive Growing for the Sustainable Development of Territories: contribution to the activation of stakeholder communities in municipalities belonging to the National Association of Oil Cities, aimed at developing social innovation and sustainable territorial development projects
- 2022–2023 – Documentation and Generative Communication Center “Don Lorenzo Milani and the School of Barbiana”: contribution to the establishment of the Center through the systematization of the Foundation’s resources and the engagement of schools in the creation of communication tools and educational pathways that reinterpret and update Milani’s thought
Main Pubblications
- Davini, V., Marchionne, I., Pandolfini, E., Sbardella, M. (2023), Generative Communication Paradigm to study the imaginary about childbirth. How science communication can promote health literacy, in A. Metzner (editor), On the Interplay of Images, Imaginaries and Imagination in Science Communication, Firenze, Olschki
- Toschi, L., Davini, V., Pandolfini, E., Sbardella, M. (2021) Generative Communication paradigm and the project ‘scientia Atque usus’ (sAu): community building strategies in health communication, in «Journal of Communication in Healthcare Strategies, Media and Engagement in Global Health»,14(2021) – Issue 4
- Toschi, L., Capitini, L., Davini, V., Marchionne, I., Pandolfini, E., Sbardella, M. (2021), Nuevos superhéroes. La relación mediática entre los jóvenes y los médicos (ayer y hoy), in «Revista Internacional de Historia de la Comunicaciòn», 17(2021), pp. 34-62
- Marchionne, I., Coppi, M., Davini, V., Pandolfini, E., Sbardella, M. (2021), La centralidad del investigador y las métricas de la objetividad. Un sistema de documentación generativa (sdg) para las ciencias sociales y las ciencias humanas, in P. M. Càtedra Garcia e J. M. V. Moreno, Patrimonio textual y humanidades digitales, Vol. 8 (2021) (Lectura, edición académica y creación literaria en el medio digital), ISBN 978-84-121557-8-5, pp. 167-188
- Marchionne, I., Coppi, M., Davini, M. (2020), Il rumore mediatico nuoce alla salute. La comunicazione come strumento per valorizzare la complessità. In Baldi, B. (Ed.) Comunicare ad arte, Zanichelli, Milano, pp. 191-204
- Anichini, A., Marchionne, I., Davini, V. (2019), The importance of the voice: the role of orality in training courses in the digital age, in Caracteres. Estudios culturales y críticos de la esfera digital, vol. 8 (2), pp. 253-274
- Pandolfini, E., Coppi, M., Davini, V., Marchionne, I., Sbardella, M. (2019), Matrix system: uno strumento di documentazione progettuale al servizio dell’intelligenza critica dell’uomo. In Paolo Orefice, Maria Rita Mancaniello, Zoran Lapov, Stefania Vitali (Eds) Coltivare le intelligenze per la cura della casa comune. Scenari transdisciplinari e processi formativi di cittadinanza terrestre, Pensa MultiMedia Editore, Lecce, pp. 195-210
- Davini, V., Marchionne, I., Pandolfini, E. (2019), Generating a new idea of public mission for universities. A sustainable communication paradigm for community building. In Leal Filho, W., Bardi, U. (Eds) Sustainability in University Campuses: learning, skills building and best practice. Springer, Cham, Switzerland, pp 45-58
- Davini, V., Sbardella M., (2018) La comunicazione generativa per il Job Placement: verso una proposta operativa, in Boffo, V. (a cura di), Strategie per l’Employability. Dal Placement ai Career Services. Pisa: Pacini Editore
- Toschi, L. (2015) Generative communication for cultural heritage. Towards a new paradigm of resources. In: The European Pilgrimage Routes for promoting sustainable and quality tourism in rural areas – International Conference proceedings, Firenze, 4-6 dicembre 2014. Firenze: Firenze University Press, pp. 471-487 (con la collaborazione di Davini V., Montanari M.).