Marta Guarducci – ENG

In the research path initiated with my Master’s thesis, and already outlined in my previous Bachelor’s thesis—both developed within the research group led by Prof. Luca Toschi—I have deepened the study and application of Generative Communication. My work focuses particularly on the construction of generative community pathways, the engagement of territorial stakeholders, and the design and implementation of innovative sharing tools and environments, supporting processes of community building.

I carry out these activities as a collaborator at the sAu Research Center and as a Research Fellow at the University of Florence. I also serve as a tutor in the Master’s Programme in Medical and Scientific Communication and Health Services, organized by the Department of Experimental and Clinical Medicine at the University of Florence in collaboration with the sAu Research Center.

In a more recent phase, my research activities have also encompassed Generative Writing, understood as a central tool for thinking, design, and cooperation. The ongoing analysis investigates the ways in which this form of writing can be employed to conceptualize, socialize, design, and produce concrete communication objects, within a broader reflection on the relationship between creativity, automation, and complex systems. This research strand is part of the long-term work carried out by the group coordinated by Luca Toschi and continues to evolve due to its intrinsically generative nature.